Why Employer branding is important for Sri Lankan companies?
Introduction
Each organization must possess a
strong employer brand in order to successfully fulfill its mission, vision, and
objectives.
The organization's long-term
stability in the market, profitability, as well as sustainability are all
determined by its employer branding.
The importance of employer
branding for Sri Lankan businesses is covered in this blog.
Importance of Employer
branding
Basically, employer branding is
crucial for Sri Lankan companies as it helps attracting new and retaining top
talented employees and enhances company reputation.
e.g,: Brandix Lanka Limited, Aitken
Spence Travels,
Talent Acquisition
Hiring talented workers from the
labor market for new jobs will be comparatively easy. Both the hiring time and
the cost of recruitment-related expenses will be reduced
On the other hand, companies do
not have to struggle to find top talent. Rather, top talent will look for
openings in the companies.
Some businesses employ talent
acquisition specialists on their own and use the services of talent acquisition
firms.
e.g.: Some of the Talent
acquisitions companies operated in Sri Lanka - Exro Asia (Pvt) Limited, Career
141, TOPJOBS etc.
Employee retention
The ability of a company to
retain its top talented employees is important. Some prominent companies
allocate over a significant amount of their budget for managing and developing
their current employees, including leisure activities and programs for their
well-being
These kinds of costs are
considered as revenue-generating expenses. They gain more in return the more
they invest.
By receiving high salary, perks,
and other incentives, existing employees will remain with the company
longer.
Company reputation
When a company has a strong
employer brand, it will have a positive impact on the market and strengthen its
value proposition
Conclusion
Strong, effective employer
branding can help Sri Lankan companies increase profitability, productivity,
competitiveness, comparative advantage, and high turnover.
Employees who work for a company
that has a strong employer brand also benefit from having a high-quality
lifestyle, preserving work-life balance, and being satisfied with their jobs
etc
References
Janet, 2023. Broadly. [Online]
Available at: https://broadly.com/blog/define-reputation-business/
[Accessed 25 March 2025].
M Baruah, B
Lahkar Das &, 2013. IOSR Journal of Business and Management. [Online]
Available at: https://d1wqtxts1xzle7.cloudfront.net/36724463/review_1-libre.pdf?1424579679=&response-content-disposition=inline%3B+filename%3DEmployee_Retention_A_Review_of_Literatur.pdf&Expires=1742850369&Signature=bkf5IiYJO8CjC85ctU1E5OmSTYchNmmht3YSPexyf9sN8DJAm8zri
[Accessed 25 March 2025].
T Weerasinghe,
S Weerawardane &, 2018. Kelaniya Journal of HRM. [Online]
Available at: https://kjhrm.sljol.info/articles/47/files/submission/proof/47-1-140-1-10-20180809.pdf
[Accessed 25 March 2025].
This is a essential topic you have been discussed for nowadays, Employer branding is crucial for Sri Lankan companies as it enhances talent acquisition, employee retention, and overall company reputation. A strong employer brand attracts top talent by showcasing a company's values, culture, and career opportunities, making recruitment more efficient and cost-effective. For instance, companies like Unilever highlight international exposure, Brandix emphasizes company culture, and Virtusa focuses on global brand opportunities to appeal to prospective employees. Moreover, effective employer branding positively influences employee retention by fostering job satisfaction and loyalty. A study on a multinational corporation in Sri Lanka found that employer branding significantly impacts employee retention, with work-life balance and training opportunities being critical factors. Additionally, a reputable employer brand enhances a company's market position, attracting customers and investors. In summary, employer branding is a strategic imperative for Sri Lankan companies, contributing to talent attraction, employee satisfaction, and sustained business success. thank you again sharing most emerging topic with us.
ReplyDeleteThanks a lot for your wonderful comments.
DeleteThis blog effectively highlights the importance of employer branding for Sri Lankan companies. It clearly explains how strong branding attracts top talent, reduces hiring costs, and enhances employee retention. The real-world examples add depth, making it an insightful and valuable read for businesses aiming for long-term success.
ReplyDeleteThis Article explained,How Employer brand important in Sri Lanka.
ReplyDeleteemployer brand impacts just about every facet of your business, from recruiting and retention to performance and profitability. Companies with a strong employer brand typically experience higher employee engagement, lower turnover and more recruiting success.
What is "Stronger Employer Brand" mean?
Employer branding can be defined as designing the company’s perception to appeal to employees. It is like the image of your company but from the employment point of view. What image comes to mind when people hear your company’s name? How do they perceive working in your company? That is what you call an employer brand at work!
Employer branding is not limited to external image perception. It is equally about the internal culture within your company and how you operate as an organization. Employees who are appreciated, acknowledged, and understand the company’s goals are more likely to impact the brand positively. On the other hand, dissatisfied employees can undermine your brand by posting negative feedback. This means employer branding connects a company’s values ,employees’ experiences, Customer value proposition CVP and Employer value proposition EVP.
Thanks for your valuable comments.
DeleteThe blog effectively underscores the importance of employer branding in attracting top talent and enhancing employee engagement. However, it’s crucial to argue that building a strong employer brand is not just about external messaging. The internal alignment of company values and culture is equally vital. If companies fail to embody their brand promises within the organization, their branding efforts could be perceived as insincere, potentially harming both recruitment and retention.
ReplyDeleteThanks for your valuable comments.
DeleteThis blog is really helpful and well-written! Your explanation of the significance of company branding in luring and keeping talent is excellent. I appreciated how you linked employee happiness, business reputation, and employer branding. You can think about including a statistic or a local example to bolster your arguments in order to make the post even more interesting. The overall message would also be strengthened by a succinct ending that highlights the main points. Overall, excellent effort! It's a straightforward and considerate blog.
ReplyDeleteWell done on your blog. You have succinctly explained the significance of employment branding for businesses, particularly in Sri Lanka. I like how you emphasized the advantages of having a good employer brand, like luring top personnel and enhancing retention. Adding actual instances of Sri Lankan businesses that have developed powerful employer brands would improve your blog even further. Furthermore, a more thorough perspective might be provided by talking about the difficulties businesses encounter while developing an employer brand, such as integrating the brand with the corporate culture or managing unfavorable reviews. It would also assist to tie everything together with a succinct conclusion that summarizes your main ideas.
ReplyDeleteThanks for your valuable comments.
DeleteThis blog clearly highlights the strategic value of employer branding for Sri Lankan companies, especially in a competitive talent market. The examples of Brandix and Aitken Spence are helpful in showing how strong branding can attract and retain top talent. Considering that many small and medium-sized enterprises (SMEs) may not have large budgets for branding, what are some cost-effective ways those businesses can still build a strong employer brand in Sri Lanka?
ReplyDeleteActually, This is a timely and relevant discussion about employer branding in Sri Lanka! You've effectively highlighted how companies like Brandix and Aitken Spence benefit from strong employer branding, especially in talent retention and cost saving recruitment.
ReplyDeleteThis blog gives a good overview of why employer branding is essential for Sri Lankan companies. The local examples like Brandix and Aitken Spence make the content more relatable, and the focus on talent acquisition and retention is well explained. To improve, it could include a more critical angle such as the challenges of maintaining a strong employer brand during economic downturns or in industries with low budgets. Adding a short case study or success story would also enrich the discussion.
ReplyDeleteThanks a lot for your valuable comments and suggestions
DeleteThis post really gets at the heart of why job branding is important for Sri Lankan businesses. You really made the point that a strong workplace brand can help a company get top talent, keep workers, and improve its image as a whole. It's really important for a company's values, culture, and public image to all match up. I also really liked how you pointed out that workplace branding isn't just about getting new workers; it's also about building trust with current ones. Thanks for giving such a clear and important point of view—this is very important for any business in today's tough market!
ReplyDelete